The Dynamic Duo: How Accounting Helps in the Marketing Industry: 

How to get value for money from an accountant

When we think about the marketing industry, accounting might not be the first thing that comes to mind. However, the truth is that accounting actually plays a crucial role in ensuring success and growth in the marketing industry. In this blog, we will explore how marketing and accounting work well together in delivering an amazing service. 

Budgeting and financial planning: 

Accounting can help with all thing’s money related. It provides a foundation for budgeting and financial planning. By carefully analysing past performances, tracking expenses and the potential future revenue, accountants can help marketing teams set realistic budgets based on past data that will allow the team to be spend and budget their expenses in a much wiser manner. This will ensure that things such as marketing campaigns are done in a financially viable way and therefore have the best chance of gaining a positive return on investments. Essentially, accountants will work closely with a marketing team to ensure they make the correct financial decisions.  


Managing taxes can be an extremely difficult task for anyone. It is vital it is done correctly to avoid facing penalties from the state. This is where accountants come in handy for marketing businesses, they can remove the stress of dealing with tax by assisting with the Company’s tax requirements and self-assessment returns. Accountants will make it their duty that you are on time, every time. Worrying about tax is a thing of the past when you have help from an accountant. This is just one of many ways accountants help the marketing industry. 

Data analysis and insights: 

Accounting provides valuable data analysis and insights that can inform marketing strategies. As well as analysing financial data, accountants also analyse market trends and customer behaviors. This data can help identify certain patterns that will create many opportunities for a marketing team. Once this information is relayed, marketing teams can refine their target audience to then tailor their messages correctly, as well as optimise their marketing channels to maximise their impact. 


Bookkeeping can be one of the most time-consuming parts of a business. It is important that your bookkeeping is accurate to help with financial analysis and tax reporting. Hiring an accountant will remove the stress of keeping on top of bookkeeping. With an accountant’s professional expertise, you can be reassured all bookkeeping-related things will be done correctly and on time. Here at MCC Accountants, we offer a range of bookkeeping services such as VAT filing, payroll service, travel expenses and mileage, managing accounts, managing your Xero or Sage accounting software and monthly reporting. 

Accounting is a powerful ally in the marketing industry. By providing financial expertise, strategic insights and data-driven decision making. Working hand in hand, accounting and marketing teams can create successful campaigns, drive growth, and assist in achieving long-term business goals. Here at MCC Accountants, we have an amazing team of accountants that can assist with any marketing company, making them a dynamic duo. For any more information about our Manchester accounting services please get in touch with us today. 



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